Our professional German translators are ready to help you transform your message into the main language of Germany, Austria and Switzerland!
We have a team of 34 German translators with expertise covering a wide range of topics and industries, ready and waiting to convert you message into the main language of the three DACH nations, D for Deutschland (Germany), A for Austria and CH for Confoederatio Helvetica (Switzerland).
One of the world’s major languages
German is one of the major languages of the world and the native language of almost 100 million people worldwide. German is the most widely spoken native language in the European Union and the second most spoken language overall. It is a pluricentric language: its standardized variants are German, Austrian, and Swiss Standard German.
Eight European countries have named German as the official or a co-official language
German is the sole official language of Germany, Austria and Liechtenstein as well as in 17 Swiss cantons in addition to being co-official in four cantons of Switzerland, Luxembourg, the German-speaking Community of Belgium (as majority language), the Autonomous Province of South Tyrol in Italy, and the Opole Voivodeship in Poland.
Communities of native German, mostly bi-lingual, speakers dot the countries of Central and Eastern Europe as well as of Central Asia, with the largest concentrations notably (in Europe) in Bosnia and Herzegovina, the Czech Republic, Denmark, Hungary, Italy, Poland, Romania, Russia and Slovakia and (in Asia) in Kazakhstan and Ukraine.
Several communities of bilingual native German speakers exist outside of the Eurasian landmass, with the most important in South Africa, Namibia, Southeastern Pennsylvania in the US (the Amish communities), and the states of Espírito Santo, Paraná, Rio Grande do Sul, Santa Catarina and São Paulo in Brazil.
Choosing the correct variant of German for your translation
When sending a public relations document or news release to the three main German-speaking countries in Europe, it is quite acceptable to choose Standard German as spoken and written in Germany.
Yet, if the message is intended specifically for Switzerland or Austria, it is recommended to opt for a linguist specialized in the selected country’s variant.
The solution is straight-forward in Austria as there is a standard form.
Switzerland, on the other hand, is somewhat more complex. For formal communications, such as press releases and all manner of business communications, Swiss Standard German is what should be adopted. For advertisements and marketing campaigns targeting the general public, in particular if localized to Bern, Zurich, or a single canton, the local variety of the German dialect referred to as Swiss German, would be the recommended choice. Swiss German is not mutually intelligible with standard German and, as a result, considered by linguists to be a separate language. Its speakers are very proud of their own dialect with its use in no way signifying a lack of status or education.
Pronto’s Language Matter Experts experts can advise on the best German variant for your project or product.
If you have any questions about what variant of German to choose for your translation, do not hesitate to speak with one of our Language Matter Experts.
Please contact us for your German translation and localization needs
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